PostureNow is a device which can help you in improving your posture and it can easily hide beneath clothing without compromising style. One of the most well-known posture trainers on the market is PostureNow. Why is it so popular? Is it because the creators appeared on the popular ABC TV program “Shark Tank”? Maybe it was the product’s last appearance on major television networks such as CNN, Fox News, Discovery Health, and Lifetime Network? Or perhaps it’s just a fantastic product that actually works?

I was looking for answers to specific and other questions, so I purchased a PostureNow and gave it a try. I put it to the test for a total of two weeks, as I have with the rest of my posture trainers, documenting my findings along the way.

Product description

This posture-training system uses two adjustable armbands connected by an adjustable elastic strap. The armbands are attached to each bicep with a Velcro fastener. The armband tails can be fed through three adjustment slots on each band and fastened.

The back strap is composed of a moderately thin elastic cloth fastened to each armband with a rugged plastic loop connector. The elastic band is secured to one side of the plastic connector, with a very short strip of polyester binding connecting it to the armband. This strapping is attached to the armband portion in two locations, each time using a tiny piece of fabric backing to strengthen the connection point.

The rear strap can be lengthened or shortened by moving the hard plastic slide. The band’s adjustment slide is connected to a small strip of strengthening elastic cloth with a sewing machine—the reinforcing fabric help to strengthen this stress point, which is most prone to separation.

The armbands are made out of a strip of neoprene on one side and a Velcro fastener on the other. The Velcro side is constructed of a soft “loop” material with a 1.25″ strand of the rougher “hook” material at the very end. Use this to join the two parts together to form the cuff.

The buckle end of the armband is somewhat wider than the band strip (3 inches), with three adjustment slots. The adjustment slots are further reinforced on either side with a vinyl-like substance. This region was reinforced by stitching around each slot opening.

During my study on PostureNow, I read several Amazon reviews by consumers who were dissatisfied with PostureNow’s quality. After personally inspecting and handling this equipment, I’m sure that one of them is A; There was a design flaw or quality control problem, but it has since been addressed, or A competing firm made b, The comments in this section.

I think the PostureNow is an exceptionally well-built device. I tried to separate the seams by pulling on each cuff and yanking it in opposite directions but without success. It’s unquestionably made to endure.

The Creators

Anyone who has seen the PostureNow audition video on Youtube will immediately come to that conclusion. Lane Franklin LLC is a Portland, Oregon-based business formed by Matt Franklin and Mike Lane, who were formerly coworkers and friends. The firm was established in March 2009.

Mike was formerly a sales director for an art handling and shipping firm in New York City, where he worked as a professional. Matt lived in Portland and worked for a high-tech firm, where he produced training films. The pair quit their jobs to pursue the Lane Franklin business project together after becoming aware of its success.

Mike and Matt launched their company with a $10,000 investment and an idea. They made a deal with investor Mark Cuban worth $100,000 on Shark Tank season 4 episode 3 to help them move their firm forward.

Matt and Mike – If you’re reading this, we’d like to know why. Once your company is up and running, how is “one single focus” that you mentioned in your audition video working out?

Available sizes

The PostureNow program has a success rate similar to those of other posture training programs. Choosing the appropriate size is the first step.

The PostureNow comes in two sizes: Regular and Extra-Large. When I measured both sizes (not stretched) and compared them, the following results emerged:


  • Backstrap length: 9.75″ up to 15.25″
  • Armband diameter 8.25″up to 15.5″
Tension bands adjust 9.75″ – 15.25″×650.jpg
Arm cuffs adjust 8.25″ to 15.5″×561.jpg

Extra Large

  • Backstrap length” 13.5″up to 22.5″
  • Armband diameter 10.5″ up to 20.00″
Tension bands adjust 13.5″ – 22.5″×480.jpg
Arm cuffs adjust 10.5″ – 20.0″×439.jpg

Both the Regular and X-large come with armbands and back straps that are 2 inches broad.

Which size do I choose?

It’s critical to pick the correct size when placing an order. Unfortunately, the manufacturers’ sizing instructions are insufficient in my view.

When it comes to helping you in selecting the proper size, the manufacturer may have provided better advice. Here are the sizes they recommend :

  • Regular: Women’s dress size: 14 and below. Men’s shirt size: Small, Medium, and Large.
  • Extra-Large: Women’s dress size: 16 and above. Men’s shirt size: X-large or XX-large

What about people with broad shoulders or biceps that are larger than average?

I’m going to suggest you the appropriate size based on my knowledge.

measure-back-1024x768-1×768.jpgStand up straight with your shoulders back and your head up in the “good posture” posture.


  1. Stand up straight with your shoulders back and your head up in the “good posture” posture.
  2. Have a buddy measure from one side of your back at the armpit to the other side across the lower part of your shoulder blades with a flexible fiberglass tape measure (often used by tailors). Have them measure the circumference of your biceps’ top section as well.
  3. If your shoulder width is less than 15.25 inches and your bicep circumference is less than 15.5 inches, a Regular would be the most excellent option for you.
  4. If your shoulder width is greater than 15.25 inches and your bicep circumference is greater than 15.5 inches, Extra-Large would be the greatest option for you.
  5. If you have a mix of shoulder width and bicep circumference measurements that don’t match any of the options listed, use the size provided above to help choose which is the best fit.

If you have an unusual upper body form, neither one will fit. If your shoulder breadth is tiny while your biceps are enormous, you may discover that neither one fits. Before purchasing, double-check the size.

The fitting process

Aside from selecting the appropriate size, following the manufacturer’s instructions is critical. “Oh, I know how to use it,” you might think after taking one look at this gadget. I must confess, I’m not immune to this myself. It’s doubtful that you’ll get any benefit from this product if you don’t follow the instructions.

According to the firm, the PostureNow should be installed using this method:

1. Begin by tightening the back strap tension band to a certain degree. Slide the plastic slide to adjust the tension band’s width, keeping it about the same breadth across your chest from one armpit to the other. Adjust the length only until the band is relaxed, not stretched.


2. Adjust the armband to be slightly larger than the diameter of your upper bicep region.


3. Slide your arm into one cuff and move it towards your upper arm. Ensure that the tricep adjustment slots are at the back of your arms in this region. When you’ve arrived at the armpit region, adjust the arm cuff if necessary. Do not over tighten; your circulation will be cut off if you do.


4. Reach around with your free arm and grab the other cuff. Your second arm should slide through the cuff in the same way that a jacket would. Make any necessary changes once it reaches your armpit.


5. While using excellent shoulder back posture, inspect the tension band in the mirror. The band should be stretched across your back without being allowed to slack. However, there should be no tension on it at all. Remove any excess stress or loosen on the band by either extending or reducing the length until you arrive at a reasonable length.

There are a few things you should know about the installation procedure.

Adjust the arm cuffs to stay in place yet aren’t overly tight first. During my first fitting attempt, I tied the arm cuffs too firmly. My hands began to tingle and go numb due to a lack of blood circulation after sitting in my office chair for a few minutes. After that, I adjusted the straps, so they were just tight enough to stay in place. After doing so, it became a lot more pleasant, and I didn’t have any circulation problems.

Another thing to remember is that the tension strap must be adjusted appropriately. If you don’t follow this, the tension strap will be useless since it’s the critical component of this posture training system. If it’s too loose, you won’t realize you’re slumping until it’s too late. If it is too tight, you will become dissatisfied with the continual tension and how restricting it will become. The strap tension is crucial to a good experience.

How does it work?

The idea behind PostureNow is straightforward, yet it appears to be missed by some. If you’re looking for a posture support brace, this isn’t the product to get. It’s not built to give support. This product is meant to assist you in retraining your core muscles to sit up straight and use good posture.

Experts often advise against wearing support devices that only assist because they engage your muscles, which might weaken your posture muscles in the long run. A posture training solution is typically preferable since once you learn how to use good posture, wearing such clothes will be superfluous in the future since your muscular memory will take over.

So, how does it function? When the back is correctly adjusted, you should not feel the tension of the elastic band across your back. When you hunch over, and your shoulders descend, the elastic band is stretched and creates distinct tension across your back. You must then rise up and pull your shoulders back until the strain fades away and is no longer felt. You’ve now returned to the “good posture” position. When wearing it, you are learning to adjust your posture. The manufacturer recommends performing 10-30 minute training sessions each day for 30 days. You will maintain excellent posture even if you do not use this method.

The cost

The price is $39.95 for the regular or extra big size, plus $6.95 for shipping and handling—the total cost to your home: $46.90. You may buy as many as you like and pay no additional S&H fees. This means that you’ll pay $6.95 S&H whether you buy one, 100, or 1000.

We compared it to similar products on the market, the total cost of acquisition is less than average.

Money-back Guarantee?

This promotional video, which was published in November 2010, promises a “90-day unconditional money-back guarantee.” This data is no longer correct, as their website now offers a 30-day money-back guarantee. The newer, shorter return policy aligns with their competitors, who provide a money-back guarantee for 30 days or less.

How did it perform?


PostureNow arrived in a simple cardboard box, then placed inside a larger cardboard box. The small white box that houses the PostureNow had a label “PostureNow,” “Regular,” placed on it, and featured a standard UPC number. I looked at two distinct sizes for this evaluation: the Regular and the Extra Large. In both examples, the packaging was identical aside from a different UPC and either the words “Regular” or “Extra-large,” which refer to the product’s size. When you order, you must select one or the other.

Inside, there were setup instructions, a thank you note from the creator Mike and Matt, and the item itself enclosed in a little plastic bag.

I went through the instructions carefully and then unrolled it. As directed, I set the back strap and then made changes to the arm cuffs. I had it on and was employing it while sitting at my computer in a matter of minutes.

My hands became numb, owing to a lack of blood flow, very soon after. From there, I saw that I had the arm cuffs on too tight. I removed it, then fed the cuff tail through a different hole, and then fastened it in a new position so that it would just stay on my upper arms.

After adjusting cuffs to a larger setting, It became considerably comfier, and I could wear it without having any circulation problems.

I realized I was beginning to unconsciously lean my shoulders forward when the band applied a noticeable amount of pressure on my back’s center. “I must be bent over,” I reasoned. I knew my posture was suffering, so I pulled my shoulders back, and the strain went away.

Although I was advised to put on the PostureNow for up to 30 minutes each day, I wore it for almost an hour the first day to acclimate myself. During this time, I felt the tension band tighten a dozen times as my body continually became slack and inclined forward. The unpleasant tightening of the elastic band became more apparent with each passing day. When you begin to slouch, it certainly catches your attention. Let’s try it out for the next two weeks and see how it works.

Next 14 days, I put this product on the test while at work almost exclusively. I had to type several hours each day behind a computer when my posture took the most of a beating. I’ve also used it in and around the house and while working out.

I wore it to work for 30 minutes every morning for two weeks. I discovered that 30 minutes each day was a minor burden and easy to accomplish. I noticed an immediate boost in my posture awareness while working. I’d dwell on how my shoulders and back were positioned, yet I knew if I slouched, the elastic strap would feel pressure at the center of my back.

I spent the entire 30 minutes upright in the first week, with only a small amount of elastic band stretching. I followed up by removing the device and then keeping track of my posture throughout the day and if I slouched.

After the second week, I observed a significant boost in my posture awareness. I could wear it for the final few days without pulling on the elastic band once. When I wasn’t wearing the PostureNow, I began to slouch less and less with each passing day. Success! It assists me in retraining my posture.

While I could squeeze in 30 minutes each day while at work, I decided to give it a try in other locations such as at home or when exercising.

I discovered that while the PostureNow does not prevent you from moving, it does cause a continual stretching of the elastic band when performing activities like bending over to pick something up. The elastic band should not be repeatedly pulled since this defeats the purpose of utilizing it. The good news is that it does a competent job while walking or standing still, and I did notice that it works well.

Does it conceal well?


Many individuals are worried about whether or not this product hides effectively beneath their clothing. The PostureNow is practically unnoticeable beneath my clothing during testing, and it was worn almost exclusively underneath. Some supports/trainers are thick and hefty. This is a tiny one, and it can’t be seen while wearing normal-fitting attire. The back strap and arm cuff lines will be visible if you wear rather tight clothing.

I also noticed that if you wear it beneath your clothing after wearing it on top, you’ll need to shorten the arm cuffs to compensate for the extra slack allowed for the thickness of your shirt.

The bottom line

The PostureNow is a fantastic gadget that works effectively when used correctly and as directed. It would help if you were dedicated to retraining your posture, regardless of which posture training program you pick. Using a training method like PostureNow rather than a basic brace or support is usually a better alternative since you are retraining your posture, which implies correcting a lousy habit.

You will see results in the first week of usage if you only wear this product for 30 minutes each day and make a commitment to improving your posture.

I discovered that placing it on while sitting or standing was the most effective way to utilize it. While it may be used during exercise, it isn’t very effective since you constantly stretch the elastic band. You don’t want to teach yourself to link a simple action like bending over with slumping.

You only need to spend 30 minutes a day retraining your posture with it. This item will benefit you if you can stand still or sit for at least 30 minutes each day and follow the instructions.


  • It’s well made and long-lasting.
  • It’s pleasant to wear when worn correctly.
  • Only a minor amount of time is required.
  • It’s not support or a brace; it’s a posture trainer.
  • It’s easy to conceal.
  • Only $47.00 is all you have to spend!
  • We offer a 30-day money-back guarantee.
  • It delivers long-term benefits.
  • It is genuinely effective!


  • It might be tough to pick the best size.

Do You Still Need Help Selecting a Posture Brace?

There are well over 100 different items available on the market right now, including posture supports and resistance trainers, biofeedback clothing, and other equipment. With so many to select from, selecting one that fulfills your needs may be challenging.

I compared the most popular posture braces to create this Posture brace comparison table, based on comfort, efficacy, and innovation criteria.

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